Imprint
- Robinson
- Robinson
Business communication & presentation, Sales & marketing, Public relations, Small businesses & self-employed
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.
The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy - without the price tag of an agency - that supports your business goals.
This do-it-yourself guide is perfect for businesses, entrepreneurs and founders alike, who want to get featured in the press and get PR results, fast. The PR Bootcamp tells you everything you need to know about creating a successful PR strategy; from what makes a press-worthy story and how to write a great email pitch to editors, to constructing a can't-miss press release and finding free media opportunities for yourself.
With a rich mix of case studies, actionable tips and thought-provoking questions for your PR strategy, this book by award-winning entrepreneur Angelica Malin is a commercial, accessible handbook for PR in the digital age.
Angelica Malin
Angelica Malin is founder and editor-in-chief of About Time Magazine, the UK's leading lifestyle website. An award-winning entrepreneur, who launched her now six-figure business straight out of university, Angelica helps aspiring entrepreneurs through her platform, events and #SheStartedIt podcast. In January 2021, her first book #SheMadeIt: a Toolkit for Female Founders in the Digital Age was published by Kogan Page and reached #4 in Amazon best-selling career guides.
In 2019, Angelica was shortlisted for BSME's Editors' Editor of the Year and has featured in campaigns for brands such as NatWest, Asto and Courier Media. Angelica is a dynamic event speaker and host, who is passionate about creating more spaces to explore starting your business, going freelance or developing a portfolio career. Through her work, Angelica has been featured in Forbes, Real Business, Startups.co.uk, the Telegraph and Business Insider.
Passionate about female entrepreneurship, Angelica launched #SheStartedItLIVE in 2019, a festival of female empowerment, that brings together female CEOs, thought-leaders and aspiring entrepreneurs under one roof. A fresh voice on UK entrepreneurship and self-employment, Angelica regularly features on national radio and TV, most recently on TALK Radio, BBC Radio London and LBC.
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