Business strategy
The world of business is not a level playing field - every startup needs an Unfair Advantage to succeed
Winner of the 2021 Business Book of the Year Award
What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.
But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.
This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over 4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
Praise for The Unfair Advantage: How You Already Have What It Takes to Succeed
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We asked Ash to speak as the keynote at a high-profile Innovation event ... - he did a fantastic job, bringing his
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experience at Just Eat to bear in a way that delivered practical, tangible advice'
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'The rich content of [Ash's] presentation combined with his outstanding public speaking skills and charisma produced one of the best talks we ever held at Salesforce Tower in London. It was a great learning experience for the audience and the committee.'
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'[Ash's] talk was fascinating and lively. The students truly enjoyed the chance of being exposed to a very experienced practitioner who was not holding back with honest and open stories and details of his various ventures. Especially his ideas of the growth hacking and tinkering mindset.'
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