CEO and founder of Moves The Needle and New York Times bestselling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term and thrive in periods of unexpected disruption.
One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age-and further accelerated by the global COVID-19 pandemic-massive structural change is happening more frequently and on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Yet company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current needs.
Through powerful case studies of Moves the Needle's notable corporate clients like Intuit, General Mills, Proctor & Gamble, and more, Cooper demonstrates how, with the right tools, anyone can weather turmoil and protect future profits. Disruption Proof provides readers with detailed instructions on for progressing through four stages of implementation in order to embrace a new way of working company-wide, including how to:
* develop an understanding of customers and colleagues that lead to insights (empathy)
* run tests to challenge assumptions (exploration)
* leverage data and insights to breakthrough biases (evidence)
* balance operational execution with learning (equilibrium)
* manage behavior to match corporate values (ethics)
By adopting these "5E"s, all employees can ensure their company's ability to navigate moments of crisis and find transformative opportunities. Cooper explains how innovation at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company toward durable success.