Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

If there s one thing you ve just got to know about but is tough to learn about it s branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do. - Jay Conrad Levinson Author, Million-Selling Guerrilla Marketing Series

If brand building were courting and marrying, Kaputa s strategies would be the best dating advice around! She shows you how to romance the marketplace with your package, your name, and your image without sacrificing the heart of your brand. - Dr. Wendy Walsh, America s Relationship Expert, Co-Host, THE DOCTORS and CNN s Human Behavior Expert

Breakthrough Branding is engaging, vital and packed with branding power. With examples from around the world, it s a must read for entrepreneurs and intrapreneurs who have a business ide but need the tools to grow it into a big brand. - William H. Roedy, Former Chairman & Chief Executive of MTV Networks International, and Author, What Makes Business Rock

Anything that Catherine writes is worth reading. She was one of my best students on the subject of Positioning and building brands. She won t steer you wrong. - Jack Trout, World Famous Marketing Strategist

[Kaputa] provides direct and easy-to-grasp (and -apply) concepts within reach for any entre-/intrapreneur. . . Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand, and ad-speak. - Barbara Jacobs, Booklist

An accomplished marketer and world-class businesswoman, Catherine has created the ultimate field manual for any aspiring entrepreneur. A must-have and must-read for anyone who wants their business to succeed! - Kevin Allen, Author, The Hidden Agenda

For both long-standing and newly-minted entrepreneurs, there is no greater defeat than having a customer go elsewhere because they didn t understand your value. Breakthrough Branding clearly and skillfully leads its readers through the need and the creative process of branding a position in the marketplace. By first creating a clear benefit or promise of worth which is different from that of competitors, and then by allowing social media to be a big microphone, each entrepreneur can learn to reinvent and redistribute their personal and business branding. I highly recommend this book as a must-have marketing tool in today s highly-competitive, global marketplace.

Having a great idea isn t enough. You ve got to develop and build your brand if you want to be a successful entrepreneur, and Catherine Kaputa is just the expert you need to provide you with great ideas in a simple, direct way. Want branding to be easy? Read this book.