Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
If there s one thing you ve just got to know about but is tough to learn about it s branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do. - Jay Conrad Levinson Author, Million-Selling Guerrilla Marketing Series
If brand building were courting and marrying, Kaputa s strategies would be the best dating advice around! She shows you how to romance the marketplace with your package, your name, and your image without sacrificing the heart of your brand. - Dr. Wendy Walsh, America s Relationship Expert, Co-Host, THE DOCTORS and CNN s Human Behavior Expert
Breakthrough Branding is engaging, vital and packed with branding power. With examples from around the world, it s a must read for entrepreneurs and intrapreneurs who have a business ide but need the tools to grow it into a big brand. - William H. Roedy, Former Chairman & Chief Executive of MTV Networks International, and Author, What Makes Business Rock
Anything that Catherine writes is worth reading. She was one of my best students on the subject of Positioning and building brands. She won t steer you wrong. - Jack Trout, World Famous Marketing Strategist
[Kaputa] provides direct and easy-to-grasp (and -apply) concepts within reach for any entre-/intrapreneur. . . Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand, and ad-speak. - Barbara Jacobs, Booklist
An accomplished marketer and world-class businesswoman, Catherine has created the ultimate field manual for any aspiring entrepreneur. A must-have and must-read for anyone who wants their business to succeed! - Kevin Allen, Author, The Hidden Agenda
For both long-standing and newly-minted entrepreneurs, there is no greater defeat than having a customer go elsewhere because they didn t understand your value. Breakthrough Branding clearly and skillfully leads its readers through the need and the creative process of branding a position in the marketplace. By first creating a clear benefit or promise of worth which is different from that of competitors, and then by allowing social media to be a big microphone, each entrepreneur can learn to reinvent and redistribute their personal and business branding. I highly recommend this book as a must-have marketing tool in today s highly-competitive, global marketplace.
Having a great idea isn t enough. You ve got to develop and build your brand if you want to be a successful entrepreneur, and Catherine Kaputa is just the expert you need to provide you with great ideas in a simple, direct way. Want branding to be easy? Read this book.