An insider's account of the global race to be the first company to put a lab-produced meat product on the market, and to enact the biggest upheaval to the food business in decades
A fast-paced, gripping insider account of the global race to be the first company to put a lab-produced meat product on the market, and to enact the biggest upheaval to the food business in decades
The animal agriculture business is a billion-dollar industry, but with relentless population growth, increasing pressure on natural resources and the disturbing environmental impact of large-scale agricultural operations, the whole world seems to be sleepwalking into a food crisis. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way.
In BILLION DOLLAR BURGER, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector. He tells the inside account of JUST Inc. (formerly Hampton Creek) - the first and only food startup ever to hit unicorn status - and its lightning rod CEO Josh Tetrick as they race to create a viable synthetic meat product, bring it to market ahead of the competition and upend the monolith of animal agriculture.
From the lobbyist working behind the scenes to fix regulations in advance to allow for distribution of lab-created products, to the fundraisers working with some of the biggest investment banks and wealthiest individuals in the world, BILLION DOLLAR BURGER will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK.
A very interesting read. This advance in technology could have a massive influence on our future. Whether or not you'd serve lab-grown meat on your dinner table, it has the power to save billions of animals from exploitation and could enable us to conserve the planet
A thoroughly enjoyable read. Chase Purdy offers us a window into this nascent industry at a particularly interesting time in the growth of the early pioneer cultured meat companies. He delivers an insightful narrative into the future of our food system and navigates the politics and personalities that are shaping the scaling, regulation and consumer acceptance of cultured meat
A thorough, thoughtful dive into the revolution coming for our plates. I learned so much
A wild ride to the far horizon of our food system. Chase Purdy breaks important new ground in this gripping account about the innovators, activists and big-money investors who are reinventing meat as we know it. Not only are they changing the world - they're doing it a lot faster than you think
This is a fast-paced, early peek into what will soon be the topic at dinner for the next two decades: lab-grown meat. What do we call it, is it good, should I eat it? Read this and get ahead of the curve
Billion Dollar Burger is a journalistic feat, offering us the first real, behind-the-scenes look at the wild world of vegans, scientists and venture capitalists racing to upend our plates. A thoughtful, entertaining, well-researched and essential book
Can humanity move beyond the slaughterhouse? Billion Dollar Burger is a compulsive and well-researched account of the scientists, entrepreneurs and activists trying to save the world through high-tech meat
A deeply reported account of the science, politics, and personalities behind cell-cultured meat that every eater needs to read. Chase Purdy brings the stuff of science fiction to life in this fascinating book