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  • Quercus
  • Quercus

50 Management Ideas You Really Need to Know

Edward Russell-Walling

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50 Ideas You Really Need, Prose: non-fiction, Management & management techniques

The most accessible introduction to the central ideas of business and management.

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. (P)2008 Quercus Publishing Plc

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Edward Russell-Walling

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

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