Understand your camera's capabilities. Master the skills of exposure, composition and focus. Take amazing photos; no post-processing, no Photoshop, just your own vision.
With amazing low-light capabilities, incredible definition, intelligent autofocus and a host of other features, digital cameras have now become so powerful that they have left their users behind.
Most photographers can take competent shots in a range of conditions, or fix imperfect exposures in Photoshop or Lightroom, but very few have the skill to push their cameras to the limit and capture the perfect shot, under all conditions, with no post-processing required.
IN CAMERA is the perfect way to take your photography to that level; to master your camera, understand light, exposure and composition, and make amazing photographs, whatever your camera, without cheating after the event.
One hundred of Gordon's beautiful photos are given with his own expert commentary; full settings and camera details are included, and a host of tips and tricks let photographers of any level learn something from every example. The shots are taken with a wide range of cameras, and the emphasis is on getting results by improving your own skills, not wasting money on expensive equipment.
Gordon Laing has been reviewing digital cameras since the first apple quicktake was launched in 1994. In the decades since, they have changed beyond all recognition, and gordon has built a huge following with his in-depth review website, cameralabs.com. With its impartial, real-world tests of new models, huge archive and video tours, camera labs has become a unique and essential resource for anyone buying a new camera. He regularly posts his travel and food photos across the social networks, celebrating in-camera jpegs over processed images.