Swim With The Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate and Outnegotiate your Competition
Formats & Editions
A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career.
Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice.
In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions.
Humorous, human and always to the point.
Read More
Praise for Swim With The Sharks Without Being Eaten Alive
-
Super-salesman's secrets...Mackay's book is interesting, entertaining - and useful - WALL STREET JOURNAL
-
Everything business schools are too polite to teach - GLORIA STEINEM
-
His own story shows that his tips on salesmanship can work... - NEWSWEEK
Find a book you'll love, get our newsletter
Hachette Australia acknowledges and pays our respects to the past, present and future Traditional Owners and Custodians of Country throughout Australia and recognises the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Our head office is located on the lands of the Gadigal people of the Eora Nation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
© Hachette Australia, All Rights Reserved · Site by Chook