Hailed as a business classic by the likes of Bill Gates and Warren Buffett and widely acknowledged as a forerunner to the writing of Michael Lewis, BUSINESS ADVENTURES is an insightful and gripping look at corporate and financial life in America.
'The best business book I've ever read.' Bill Gates, Wall Street Journal
'The Michael Lewis of his day.' New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
'All the work of Michael Lewis comes directly from this.' - New Yorker
'A masterful storyteller ... Brooks's work is a great reminder that the rules for running a strong business and creating value haven't changed. For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans.' - Wall Street Journal
'The Michael Lewis of his day.' - New York Times
A supreme pleasure ... Brooks is the direct literary ancestor of Michael Lewis. - Slate
'Brooks ... is about the only writer around who combines a thorough knowledge of finance with the ability to perceive behind the dance of numbers 'high, pure, moral melodrama on the themes of possession, domination, and belonging.' - Time
'Rare pro-business portraiture which will stand up among the best financial journalism.' - Kirkus
'Brooks's great contribution is his synthesis of all the elements that made the 1960s the most volatile in Wall Street history . and making so much material easily digestible for the uninitiated.' - Publishers Weekly