In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.
In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Great content is one of the most important parts of inbound marketing, and in Content is Currency Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy. - Mike Volpe, CMO, HubSpot
Social media and content are connected at the hip. If you do nothing but implement Wuebben s chapters on social media optimization and blogging, you ll be light years ahead of your competitors. - Michael A. Stelzner, Founder, SocialMediaExaminer.com, and Author, Launch
Read Content is Currency to learn the profitable content strategies you need to make more money online today. It s full of valuable details and real-world examples that can help you upgrade your marketing. I learned a lot reading it and you will, too. - Scott Fox, Founder, ClickMillionaires.com
There's a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That's the void Content is Currency fills. Highly recommended. - Bob Bly, Copywriter
Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy. - Anita Campbell, Publisher of Small Business Trends, and Co-Author, Visual Marketing
Jon Wuebben has done it again. Yes, we are all publishers today, but most organiza tions are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why . . . and then how exactly to operationalize content marketing within your business, read this book!
Who cares about great content? Your customers do! The more relevant, quality con tent your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in Content is Currency from perso nas to SEO to mobile. This book is full of practical tips that you ll be able to cash in for better online marketing results.
If you can t create a successful, multi-faceted content program for your company after reading Content is Currency, you re just not trying hard enough. It s a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben!