Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and Mad Men did it. In today s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here s how you can do it. And do it better.