Long before Ken Carter became 'Coach Carter' of Hollywood movie fame, he was a self-made successful local businessman and basketball coach at Richmond High School in Richmond, CA - a high school that's located in one of the toughest neighborhoods in the country.
Based on Coach's success, not only in life, but with the students' whose lives he directly influenced, YES MA'AM, NO SIR focuses on how basic lessons can change lives. From leadership, respect and honesty to civility, goal achievement, education and persistence, Coach inspires readers to go after their dreams and to be the person they aspire to be.
The true lessons come to life through Carter's stories. His accounts of his own journey as one in a family of nine children trying to make ends meet on a small farm in rural Mississippi as well as chronicling how his players-most of whom had rough upbringings in Richmond-overcame obstacles, poverty, and adversity with opportunity and encouragement are emotional and inspirational. Coach Carter scores big with this efficient, straightforward read filled with no-nonsense observations on how to win in life. - Publishers Weekly