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  • Nicholas Brealey Publishing
  • Nicholas Brealey Publishing
  • Nicholas Brealey Publishing

The Future of Design: Global Product Innovation for a Complex World

Lorraine Justice

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Industrial / commercial art & design, Product design, Business & management

A design guru illuminates 10 specific, global factors that directly affect product innovation and design and how you can use them to thrive

Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred?

Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, THE FUTURE OF DESIGN will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

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