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  • John Murray Business

Uncommon Sense: The popular misconceptions of business, investing and finance and how to profit by going against the tide

Mark Homer

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Prose: non-fiction, Economics, Small businesses & self-employed, Personal finance

Want to invest in your business, in assets, shares or property? Making money by investing is never simple but there are rules - just not the same rules you've been told about. This book debunks common misconceptions about growing your bank balance, maps out strategies for success, and clears a path to a profitable future.

How would you like to succeed in business and master investment by profiting in untapped areas that the masses know nothing about?

UNCOMMON SENSE guides you to unique, little-known and commonly misunderstood strategies that generate lasting revenue and sustained results by going against the tide.

In this book you'll discover:
- How to asses real value, understand the hidden motives of the media and see through hype.
- Real business investing models such as hybriding and super-specialisation which will enable you to invest securely and profitably.
- Understand the popular misconceptions, schemes, traps and truths which part you from your money - and learn how to defend yourself against them and secure lasting wealth.

Essential reading for investors, innovators and entrepreneurs, UNCOMMON SENSE provides a balanced, insightful and inspiring toolkit for making smart decisions in investing and business.

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