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The Reputation Economy: How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Michael Fertik, David Thompson

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Prose: non-fiction, Business & management

A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects

In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.

In THE REPUTATION ECONOMY, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of

- Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results
- How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers
- How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft
- How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered.

It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner.

In short, THE REPUTATION ECONOMY will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.

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Praise for The Reputation Economy: How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

  • As the founder of, Michael Fertik is already a visionary entrepreneur. With The Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures - Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive

  • In the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves -- and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world - Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance

  • Michael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn't scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world's leading authority on our new reputation economy, but he's invested his considerable intellect in writing the definitive study of this economy. A must read by technology's most provocative CEO/writer - Andrew Keen, author of Digital Vertigo and Cult of the Amateur

  • Who are you? You thought you knew, but Michael Fertik explains in his fascinating book that how other people see you isn't under your control. This Silicon Valley veteran lays out in shocking detail what he's learned, and how to protect ourselves in a world that seeks to make our personal data impersonal--by applying analytics to limit or expand our rights and opportunities - David Kirkpatrick, author, The Facebook Effect and founder, The Techonomy Conference

  • In our digital age, where the world is teeming with data, a good reputation is becoming a scarce good. The emerging Reputation Economy is profoundly influencing our opportunities and choices. Read this book, not just to know why, but to understand how you can thrive in this brave new world - Viktor Mayer-Schonberger, Professor of Internet Governance, Oxford University and co-author of Big Data

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Michael Fertik

Michael Fertik is the Founder and CEO of Recently named Entrepreneur of the Year by TechAmerica, and a member of the World Economic Forum Agenda Council on the Future of the Internet, he writes for Harvard Business Review, Reuters, and frequently appears on the BBC, Good Morning America, Today Show, CBS Early Show, CNN, Fox, Bloomberg, and MSNBC. Fertik is a graduate of Harvard College and Harvard Law School and will be teaching a course on privacy at Tel Aviv University and Harvard University.

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