An engaging, easy-to-read business allegory which outlines a system for business success based on word-of-mouth and referral marketing.
In any business the best projects come from referrals. So what if you had, at your fingertips, a fool-proof system for exploding your business by word of mouth?
THE SEVEN LEVELS OF COMMUNICATION tells the entertaining and educational story of Rick Masters. Down on his luck, overweight, cynical and with nothing to lose, Rick meets Michelle, a mortgage professional who has built a successful business without advertising or personal promotion. Sceptical, he agrees to accompany her to a conference to learn more about her mysterious methods, and then becomes her student. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. As his business grows, Rick rediscovers significance and meaning in his life, sees his self-image and personal relationships improve and finds authentic happiness through service to others.
In THE SEVEN LEVELS OF COMMUNICATION, readers will learn the specific strategies that helped Rick go from relations to referrals. Each chapter is filled with tools, tips and techniques that readers can begin to use immediately for business and personal success.