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The Purpose Upgrade: Change Your Business to Save the World. Change the World to Save Your Business

Paul Skinner

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Social issues & processes, Business strategy, Business innovation, Business ethics & social responsibility, Business & the environment, ‘Green’ approaches to

The Purpose Upgrade shows how businesses can achieve their greatest success in hard times by tackling the world's most pressing problems head on. Change your business to save the world and change the world to save your business!

Unlock greater profits. Empower happier and more engaged staff. Foster loyalty and connection with customers. Save your business... and the world. How? It all starts with a Purpose Upgrade.

History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important problems.

It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by 'repurposing' and revitalising the activities they engage in.

Meet the social entrepreneur who repurposed the previously 'boring' trade in office supplies to fund micro-finance initiatives that reach millions of the people most exposed to poverty, so that 'even a bad day at the office saves lives'.

Learn how the leaders of a coal-mining business repurposed their enterprise first as an industrial chemicals company and then more spectacularly as a sustainable living business, generating unprecedented shareholder returns by aligning their objectives with the United Nations Sustainable Development Goals. They are now changing the lives of smallholder farmers, re-directing the food system to a more sustainable model, and harnessing the power of the world's biggest brands to provide more nutritious food on a healthier planet.

And, most importantly, discover a unique methodology that you can use to make a Purpose Upgrade an always-available event at any level of your own enterprise.

There has never been a more urgent need to change our businesses to save the world or a more opportune time to change the world to save our businesses.

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Paul Skinner

Paul Skinner is the founder of the Agency of the Future, which helps clients drive purpose-led change and better mobilise stakeholders for lasting success. He advises global businesses and pioneering social change organisations as well as institutions of international and global governance.

He is also the founder of MarketingKind, a membership community which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their businesses, volunteering and advocacy.

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