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  • Piatkus
  • Piatkus
  • Hachette Audio

Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World

Richard Koch

1 Reviews

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Prose: non-fiction, Family & relationships, Advice on careers & achieving success

Bestselling author Richard Koch shares the secret map to success, revealing the attitudes and strategies that can create world-changing results in all walks of life.

How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?

In this ground-breaking book, bestselling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.

The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.

Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Krakow, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo?

Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

With this book, you can embark on a journey towards a new, unreasonably successful future.

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Praise for Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World

  • Koch is good at knitting these tales with his nine characteristics of unreasonable success alongside some practical tips - Financial Times

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Richard Koch

Richard Koch is a highly successful author, investor and entrepreneur, having made large returns from businesses as diverse as hotels, restaurants, personal organisers and consulting. A former partner at consulting firm Bain & Co, and co-founder of The LEK Partnership, the fastest growing and most profitable 'strategy boutique' of the 1980s, Richard now lives the 80/20 way between Gibraltar, Spain, Portugal and South Africa.

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