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  • BIS

Design to Change: Drive change by mastering event design conversations

Roel Frissen, Ruud Janssen, Dennis Luijer

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Business strategy, Service industries

Discover why intentional event design is crucial and how you can create positive organizational changes.

Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable insights into the power of purposeful and strategic event design.

Find out why intentional event design is crucial to drive positive organisational changes. Learn how to identify an event's desired outcomes and design experiences that align with those goals. From crafting engaging content and curating immersive environments to leveraging technology and fostering participant engagement, this book gives you the tools needed to create transformative events.

Furthermore, the book will introduce you to innovative event formats and methodologies that can amplify the impact of your events. Case studies and real-world examples demonstrate the effectiveness of purposeful event design in achieving organisational objectives.

Whether you are an event professional, an organiser, or someone interested in understanding the potential of events as drivers of change, this book will provide practical techniques, approaches and inspiration to design events that drive positive change.

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