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A Whack On The Side Of The Head: How You Can be More Creative

Roger von Oech

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Prose: non-fiction, Business & management, Business ethics & social responsibility

For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!

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