Imprint
- Grand Central Publishing
Prose: non-fiction, Business & management, Business ethics & social responsibility
For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!
Praise for A Whack On The Side Of The Head: How You Can be More Creative
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Business brilliance! - USA Today
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This new WHACK is even more potent. - Betty Edwards, author of Drawing on the Right Side of the Brain
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What a technique! - ABC's 20/20
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Using this product may beat consulting the I Ching. - Fortune
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Roger von Oech has won a loyal following around the country. - BusinessWeek
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Very refreshing...a book about how to get through life! - Richard Bolles, Author of What Color Is Your Parachute
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Roger von Oech runs alps around everyone else in the creativity consulting business. - San Francisco Examiner
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A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life! - James Adams, author of Conceptual Blockbusting
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