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  • Grand Central Publishing
  • Grand Central Publishing

A Whack on the Side of the Head: How You Can Be More Creative

Roger von Oech

8 Reviews

Rated 0

Prose: non-fiction, Business & management, Business ethics & social responsibility, Self-help & personal development, Advice on careers & achieving success, Memory improvement & thinking techniques

For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!

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Praise for A Whack on the Side of the Head: How You Can Be More Creative

  • Business brilliance! - USA Today

  • This new WHACK is even more potent. - Betty Edwards, author of Drawing on the Right Side of the Brain

  • What a technique! - ABC's 20/20

  • Using this product may beat consulting the I Ching. - Fortune

  • Roger von Oech has won a loyal following around the country. - BusinessWeek

  • Very refreshing...a book about how to get through life! - Richard Bolles, Author of What Color Is Your Parachute

  • Roger von Oech runs alps around everyone else in the creativity consulting business. - San Francisco Examiner

  • A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life! - James Adams, author of Conceptual Blockbusting

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