Imprint
- Piatkus
- Piatkus
The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi, Jonah Lehrer
Prose: non-fiction, Behavioural economics, Popular psychology
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.
The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.
Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.
This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.
Find a book you’ll love, get our Word Up newsletter
.png?auto=compress&w=150&h=60&fit=crop&fm=jpg)
.png?auto=compress&w=150&h=60&fit=crop&fm=jpg)
Hachette Australia acknowledges and pays our respects to the past, present and future Traditional Owners and Custodians of Country throughout Australia and recognises the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Our head office is located on the lands of the Gadigal people of the Eora Nation.
