Your cart


Total AUD



  • Piatkus
  • Piatkus

The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

Shlomo Benartzi, Jonah Lehrer

Write Review

Rated 0

Prose: non-fiction, Behavioural economics, Popular psychology

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

Read More Read Less
This website uses cookies. Using this website means you are okay with this but you can find out more and learn how to manage your cookie choices here.Close cookie policy overlay