A stark warning from one of the world's leading neuroscientists about the threats to our individuality from modern living and what we can do about it.
If you ve ever wondered what effect video games have on your children s minds or worried about how much private information the government and big companies know about you, ID is essential reading.
Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.
ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.
Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across - Independent on Sunday
Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry - New Humanist
Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature - John Humphrys
Asks good questions, describes intriguing facts and makes some interesting suggestions - Financial Times
she is so fluent and persuasive a writer that just reading this important book perks up the grey cells - Telegraph
Baroness Susan Greenfield is Professor of Pharmacology at Oxford University and Director of the Royal Institution. She is also an Honorary Fellow of the College of Physicians and has received 24 honorary degres from universities all over the world. Neuroscientist, broadcaster and author, she has received the Michael Faraday medal from the Royal Society for developing public understanding of science and made the Daily Mail's 100 Most Influential Women in Britain list in 2003. She is based in Oxford.