A stark warning from one of the world's leading neuroscientists about the threats to our individuality from modern living and what we can do about it.
If you ve ever wondered what effect video games have on your children s minds or worried about how much private information the government and big companies know about you, ID is essential reading.
Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.
ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.
Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across - Independent on Sunday
Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry - New Humanist
Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature - John Humphrys
Asks good questions, describes intriguing facts and makes some interesting suggestions - Financial Times
she is so fluent and persuasive a writer that just reading this important book perks up the grey cells - Telegraph
Baroness Professor Susan Greenfield is a pioneering scientist, an entrepreneur, a communicator of science and policy adviser. She has achieved a reputation as one of the most influential and inspirational women in the world. She has long been regarded as a world-leading expert on the human brain, widely known for her research into the areas of Parkinson's and Alzheimer's disease, and has received a life peerage and a CBE in the United Kingdom. Baroness Greenfield is an outstanding communicator and a significant contributor to the public understanding of science - best selling author of 'The Human Brain: A Guided Tour', 'Brain Story' and 'Tomorrow's People: How 21st Century Technology Is Changing the Way We Think and Feel', among others. Susan has presented numerous television and radio programs, including a major six part series on the brain and mind, 'Brain Story' broadcast on the BBC.