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  • The Bridge Street Press
  • The Bridge Street Press
  • The Bridge Street Press
  • Little, Brown Audio

Look Again: The Power of Noticing What was Always There

Tali Sharot, Cass R. Sunstein

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History of ideas, Social forecasting, future studies, Psychology, Economics

Two big name thinkers tackle a great question: why are we so often oblivious to things around us, from pollution and lying to bias and corruption? The useful human ability to adapt to all circumstances can lead to blindspots. Here's how to break the habit.

For fans of Thinking, Fast and Slow and The Power of Habit, a groundbreaking new study of how disrupting our well-worn routines, both good and bad, can rejuvenate our days and reset our brains to allow us to live happier and more fulfilling lives.

Have you ever noticed that what is thrilling on Monday tends to become boring on Friday? Even exciting relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. People stop noticing what is most wonderful in their own lives. They also stop noticing what is terrible. They get used to dirty air. They stay in abusive relationships. People grow to accept authoritarianism and take foolish risks. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.

But what if we could find a way to see everything anew? What if you could regain sensitivity, not only to the great things in your life, but also to the terrible things you stopped noticing and so don't try to change?

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Tali Sharot

TALI SHAROT has a Ph.D. in psychology and neuroscience from New York University. She is currently the director of the Affective Brain Lab at University College London. Her research on optimism, memory and emotion has been featured in leading scholarly journals and media outlets, including Newsweek, the BBC, The Washington Post, The Boston Globe, The Wall Street Journal, Time, New Scientist, Nature, Science, and many others. Her website is www.theoptimismbias.com

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