Sceptre
Sceptre
Sceptre
Sceptre
An exceptional history of ideas and a contemporary critique on the story of self-making: from the Renaissance to the present day
'We're all now self-makers, whether we like it or not - and this witty, sceptical book is the thought-provoking story of how we got here'
GUARDIAN
'A fast-moving train of a book'
NEW YORK TIMES
'Gripping'
TIMES LITERARY SUPPLEMENT
'Funny, startling . . . a must read'
PETER POMERANTSEV, author of This Is Not Propaganda
'Revelatory'
FRANCIS FUKUYAMA, author of The Origins of Political Order
As the forces of social media and capitalism collide, cultivating our 'personal brands' has become the norm. But this phenomenon is not new: Instagram culture is part of a story that goes back centuries.
From the Renaissance genius to the Regency dandy, Hollywood's Golden Age to today's Silicon Valley and reality TV stars, Self-Made takes us on a dazzling tour of modern history's most prominent self-makers, uncovering both self-making's liberatory power, and the dangers this idea can unleash.
Thoughtful, beautifully written . . . Philosophical, ethical and pragmatic by turns, Burton urgently interrogates the culturally dominant myths of individualism and self-realisation
Ranging from Aristotle to OnlyFans by way of the Marquis de Sade and Frederick Douglass, Tara Isabella Burton delights, infuriates and instructs while offering some of the sharpest and most insightful social commentary being written today