Your cart


Total AUD



  • Davies-Black

The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

Thomas M. Koulopoulos

Write Review

Rated 0

Management & management techniques

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company customer relationship, and carve out a path to global business success? Profi ling dozens of today s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Read More Read Less

Readers also viewed

This website uses cookies. Using this website means you are okay with this but you can find out more and learn how to manage your cookie choices here.Close cookie policy overlay