In this smart, playful, and provocative book, one of today's most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business - by designing products, services, and experiences that connect us with something greater than ourselves.
Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.
A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism.
The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others.
The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.
In The Business Romantic, Tim has achieved the impossible: a business book that reads like an exhibition catalogue of some of the world's finest works in love, beauty, and business. Every hard, calculating member of the executive team can benefit from this book's unabashedly soft, humanistic approach to unlocking the potential in organisations - because at the end of the day, enabling the humans in one's organisation is the only way to unlock the romantic quest for better businesses - John Maeda Partner, Kleiner Perkins Caufield & Byers and author of THE LAWS OF SIMPLICITY and REDESIGNING LEADERSHIP
The Business Romantic makes an uplifting case for injecting greater meaning into work. Tim Leberecht shows how our lives would be different if we didn't check our hopes and dreams at the office door. If more people and workplaces followed his rules, our jobs would be more fulfilling - Adam Grant Wharton professor and New York Times bestselling author of GIVE AND TAKE
Engaging, even lyrical stories in the spirit of the best of classic Fast Company. Work is personal - Seth Godin, author, THE ICARUS DECEPTION
The Business Romantic is a wonderfully unusual business book that reminds us of the critical importance of reconnecting our economies with our emotional and spiritual needs. It encourages us in a playful yet reflective way to find beauty and meaning in our work lives and shows us how small, everyday actions can help us build a more humane economy - Klaus Schwab Founder and Executive Chairman, World Economic Forum
I'm in love with Tim Leberecht's celebration of Business Romantics. Success today isn't about price, features, quality - pure economic value. It's about passion, emotion, identity - sharing your values. This big-hearted book will inspire you to think bigger, aim higher, and do something meaningful - William C. Taylor Cofounder and Founding Editor, Fast Company; author of PRACTICALLY RADICAL: NOT-SO-CRAZY WAYS TO TRANSFORM YOUR COMPANY, SHAKE UP YOUR INDUSTRY, AND CHALLENGE YOURSELF
Turns the entire idea of "work is toil" on its head and reveals that work can be (and frequently is) is a source of great pleasure in our lives. - Inc.com
Tim Leberecht is CMO of global design and architecture firm NBBJ, which helps organisations around the world (including Amazon, Google, Samsung and Starbucks) create innovative places and experiences. Leberecht writes the Meaning Business blog, and his thoughts on marketing, innovation, and design have appeared in publications such as BrandWeek, CNET, Fast Company, Forbes, Fortune, Management Innovation Exchange, PSFK, Rotman Magazine, The European, S ddeutsche Zeitung, Wired UK and the World Economic Forum blog (Forumblog). Leberecht has spoken at venues including TED, the Economist 'Big Rethink', DLD, Next, Re:Publica, Futurist CMO Summit, Silicon Valley Bank CEO Summit, i7 Innovation Summit and Carnegie Mellon. He is the founder of the award-winning Design Mind magazine and the organizer of the Reinvent Business hackathon. He serves on the World Economic Forum's Global Agenda Council on Values.