The easy to follow, practical guide that helps you get your business online now.
Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don t know how to go about it.
One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service.
In this straightforward user-friendly guide, Todd Alexander, an author with 10 years experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.
It's Essential For Every Business To Get Online - David Koch
Todd Alexander was born in Sydney in 1973 and has been writing for over 20 years. His work has been published in magazines and periodicals, and his first novel, PICTURES OF US, was published in 2006.
Todd's non-fiction titles include: HOW TO BUY AND SELL ON EBAY, HOW TO MAKE MONEY ON EBAY, WHY PAY RETAIL?, GET YOUR BUSINESS ONLINE... NOW!, EVERYDAY INTERNET AT ANY AGE, THE NEW EBAY and CHECK 100: TIPS FOR A SUCCESSFUL EBAY BUSINESS. In 2015 Todd returns to fiction, his first love, with the release of TOM HOUGHTON.
Todd has six years' experience as a bookseller and head office buyer and spent twelve years working at eBay. He lives in the Hunter Valley of New South Wales with his partner (and cat, pigs, chooks and ducks) where they run a boutique vineyard and accommodation business, Block Eight. A graduate of Macquarie University, Todd has degrees in Modern Literature and Law.
For more information about Todd visit his website (http://www.toddalexander.net.au/index.html) or follow him on Twitter (@Todd_Alexander).