Online business, or e-commerce, has become the buzzword of the past year and so it is time that Australian businesses got online to reap the profits and success that is being witnessed in the international online economy.
One of the barriers to Australian businesses becoming e-commerce merchants is the lack of local, affordable knowledge in the area. The media and key influencers alike have been talking about the great potential of e-commerce in Australia, yet the industry lags behind other English-speaking markets. Of the estimated $24 billion Australians spend online each year, it is estimated that up to 40% is spent with international etailers [Forrester Research].
Todd has brought together a comprehensive and accessible guide to the online market place by covering how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions and understanding online customer service.
The content is supported not only by Todd's own 10 year experience as an e-commerce expert but also from a selection of sourced knowledge and advice from a range of Australian online professionals that include employees of Google, PayPal, Nine MSN, Fairfax Digital, Commonwealth Bank, Woolworths and Linked In.
It's Essential For Every Business To Get Online - David Koch
Todd Alexander was born in Sydney in 1973 and has been writing for over 20 years. His work has been published in magazines and periodicals, and his first novel, PICTURES OF US, was published in 2006.
Todd's non-fiction titles include: HOW TO BUY AND SELL ON EBAY, HOW TO MAKE MONEY ON EBAY, WHY PAY RETAIL?, GET YOUR BUSINESS ONLINE... NOW!, EVERYDAY INTERNET AT ANY AGE, THE NEW EBAY and CHECK 100: TIPS FOR A SUCCESSFUL EBAY BUSINESS. In 2015 Todd returns to fiction, his first love, with the release of TOM HOUGHTON.
Todd has six years' experience as a bookseller and head office buyer and spent twelve years working at eBay. He lives in the Hunter Valley of New South Wales with his partner (and cat, pigs, chooks and ducks) where they run a boutique vineyard and accommodation business, Block Eight. A graduate of Macquarie University, Todd has degrees in Modern Literature and Law.
For more information about Todd visit his website (http://www.toddalexander.net.au/index.html) or follow him on Twitter (@Todd_Alexander).