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  • Mitchell Beazley
  • Mitchell Beazley

Why French Women Wear Vintage: and other secrets of sustainable style

Alois Guinut

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Fashion & textiles: design

The French way to an eco-conscious, super-stylish wardrobe from Paris-based style coach Alois Guinut.

"The sustainable fashion revolution has begun, and we must all be part of it." - Alois Guinut

Stylish women everywhere are realizing the environmental damage of fast fashion and looking for new ways to dress that don't involve cramming their wardrobe with clothes that may never get worn. As Paris-based style-coach Alois Guinut explores in this invaluable book, French women have a lot to teach us about how to cherish the planet without sacrificing your style:

- Know what works for you.
- Buy less and buy better.
- Mix vintage items with a few wisely chosen modern pieces.
- Optimize your closet.
- Look after what you have and make it last.
- Seek out quality fabrics that don't poison the environment.

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Alois Guinut

Alois Guinut studied fashion at the prestigious Institut Fran ais de la Mode (French Institute of Fashion). She has previously worked as a fashion trend forecaster and now runs her own personal shopping and style-coaching service, advising women from inside and outside France. Alois has been featured in Le Figaro and the Observer and interviewed by BBC Radio 4. Her first book, Dress Like a Parisian, was published by Mitchell Beazley in 2018. @aloisparisian |

Irma Notorahardjo
is a professional photographer and lifestyle instagrammer based in Lille, France. Her work has been published by numerous magazines including Elle, L'Officiel and the Financial Times. She was cited by Shutterstock as one of 10 photographers in France that you need to follow. @irmanoto

Jessica Durrant is a freelance illustrator specializing in fashion, beauty and lifestyle genres. She is based in Atlanta, USA, has collaborated with Chanel and her clients include British VOGUE, Jimmy Choo, Lancome Paris, Diptyque and Louis Vuitton. @jessillustrator

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