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  • Welbeck

Little Book of Chloe: The story of the iconic brand

Caroline Young

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Individual designers, Fashion & textiles: design, Fashion design & theory, History of fashion, Fashion & society, Fashion & style guides

An illustrated exploration of the story behind the House of Chloe, with its bohemian, whimsical style.

Since its establishment in 1952, the House of Chloe has been renowned for its whimsical, bohemian style, high-quality fabrics and soft, lightweight designs.

At the forefront of ready-to-wear, founder Gaby Aghion created a concept celebrating free-spirited femininity and elegance that revolutionized the fashion industry and that holds firm today.

Boasting an almost cult-like following for its beautiful bags, and adored by celebrities and fashionistas the world over, the luxury Parisian fashion brand has produced some of the most iconic items ever made - the padlocked Paddington bag, Suzannah boots and pixie-style flats to name but a few.

With a history of superstar designers including Stella MacCartney, Phoebe Philo and Clare Waight Keller, and with Lagerfeld-era vintage Chloe pieces more popular than ever and an exciting new direction under Gabriela Hearst, everyone wants to be a #ChloeGirl.

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