In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Cheryl Rickman is a Sunday Times best-selling author and ghostwriter of 19 self-help, wellbeing and business books. After her parents' lives were cut short, Cheryl Rickman decided to devote her life to helping others make the most of their own precious lives, through the books she writes and the workshops she creates; to help people fret less and flourish more. As well as writing empowering books to inspire and inform, Cheryl is a qualified Positive Psychology Practitioner, a Wellbeing Ambassador for the Network of Wellbeing and a contributor to Psychologies and Breathe magazines, among others.
You can find out more at www.CherylRickman.co.uk