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The Power of Music Thinking

Christof Zurn

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Business strategy

The Power of Music Thinking gives you a new model to see your business from different perspectives simultaneously and to get inspired to work in meaningful collaborations above silos. This is done by the analogy between music and business in the broadest sense. It helps you integrate agile methodologies, design thinking and service design with branding and organisational change in an unheard way.

Rethink your business, product, service or organisation with the help of six interconnected perspectives, four phases and many dynamics that relate to the immense amount of musical styles. The Power of Music Thinking gives you a new approach and meta-language that connects all patterns from different perspectives for a sound business.

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