The cookbook of Eat 17, the popular east London brand behind the world-famous, and very tasty, Bacon Jam
Eat 17 is a small, independently-owned and much-loved group of eateries and convenience stores based in east London. It was started by James Brundle and Chris O'Connor, two brothers in their early twenties, who, with only 5,000 pounds, transformed a run-down off-license in Walthamstow into a multi-million-pound retail revolution and world-class brand.
Eat 17's two shops are London fixtures, and the brothers recently took out a lease on a third site. Eat 17 has also recently started selling to a supermarket chain in Hong Kong and on mainland China.
THE BACON JAM COOKBOOK, as well as providing many recipes from Eat 17 and their suppliers, also describes what the brothers have achieved and how.
It is also, incidentally, a paean to bacon - (just about) everyone's favourite foodstuff.
I defy you to pop into this [shop] for a pint of milk - it does normal products, too - without buying a jar of chorizo jam, two bespoke blueberry flapjacks from Walthamstow, a bottle of elderflower vodka and some Cornish honey-washed organic ewe's cheese - Evening Standard
Use it on: stilton - it's a revelation - Shortlist
Any BBQ deserves quality and condiments and Eat 17 Bacon Jam is a stellar addition to the classic ketchups and mustards - Daily Mail Weekend
Salty and delicious, and brilliant on burgers, sarnies, canapes and in stews - Daily Mail
Arguably the area's most unlikely and successful export - Guardian
It's the perfect salty/spicy barbeque burger relish - Sunday Times
Wicked - Evening Standard
Addictive with crusty bread - Woman magazine