THE BIGGEST LOSER is the Official UK book tie-in to the major new prime time TV series of Britains Biggest Loser, 8 weeks of 1hour television programmes on ITV1 scheduled for January 2011, with guaranteed book trails. The Biggest Loser has a much wider audience in the form of the brand's online weight loss club. The book takes a very inclusive and accessible approach - the programme will app
UK slimmers can now buy the book that accompanies the hugely successful television series. The Biggest Loser: Your Personal Programme for Permanent Weight Loss outlines the highly practical and accessible approach that enables viewers to participate in each key aspect of the show: diet, exercise and motivation. With advice on preparing for weight loss and setting goals, learning to embrace healthy eating, creating a personal plan and maintaining your ideal weight, as well as recipes and targeted exercises, this book provides you with all you need to achieve (and maintain!) the body you have always wanted.