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Memoirs
A dangerously enticing welcome to the now lost world of magazines and the excesses of the 1990s.
Music, Magazines & Mayhem
Between 1994 and 1997, James Brown's loaded magazine became the must-buy and must-be-in publication of the decade. It won every award going, year after year, and came to define not only its audience but also a generation. Bright, loud, funny, provocative, ambitious and careless, loaded was read from the barracks of Afghanistan to the England dressing room at Euro '96. It captured a hedonistic lifestyle of alcohol, cocaine and more. The last great hurrah before the end of the century. It was the biggest noise in the golden generation of magazine publishing, rocketing from zero to half a million sales in a matter of months. What MTV had been to the 80s, loaded was to the 90s.
ANIMAL HOUSE follows James Brown's remarkable career from a high school drop-out fanzine writer with few qualifications to NME features editor aged 22, and loaded founder at 27. In between, his mother died in tragic circumstances and gradually his own drug and alcohol use began to take over. Loaded's unexpected success legitimised (and paid for) James's lifestyle, and it wasn't until he crashed and burned at GQ, and went through rehab, that any sense of perspective kicked in.
Recuperating on the island of Mustique whilst plotting his return with Oz founder Felix Dennis, James was asked by neighbour Lord Patrick Lichfield: "How on earth did you manage to sell so many magazines whilst taking so many drugs?"
This book is his answer.
Praise for Animal House
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James is the only journalist I can even remember from back then - Shaun Ryder
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James was at the very epicentre of all the carnage, chaos and hedonism of the 90s. I'm impressed he can remember enough about it to fill a book and can't wait to read it - Sarah Cox
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James Brown was a hard-drinking, brilliant loudmouth and I loved those early loadeds - Josh Widdicome
James Brown
James Brown started his career producing his own fanzines, joined the NME staff aged 21 and wrote over 50 cover stories, championing Beastie Boys, KLF, Happy Mondays and many others. He created the award-winning and hugely popular loaded magazines, and went on to edit British GQ where he launched the Man of The Year Awards. He floated his own publishing company on AIM and became an in-demand public speaker and creative consultant for leading brands, agencies and publishing houses. He wrote the best-selling book Above Head Height: A Five-A-Side Life.
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