A provocative book that explodes the myths of the locavore movement and charts a path to truly planet-friendly eating.
We suffer today from food anxiety, bombarded as we are with confusing messages about how to eat an ethical diet. Should we eat locally? Is organic really better for the environment? Can genetically modified foods be good for you?
JUST FOOD does for fresh food what Fast Food Nation did for fast food, challenging conventional views, and cutting through layers of myth and misinformation.
Informative and surprising, JUST FOOD tells us how to decide what to eat, and how our choices can help save the planet and feed the world.
McWilliams has guts. Some of the changes he champions will draw fire from all quarters...but he also presents ideas that may appeal to both the greenerati and capitalistas...McWilliams forgoes sloganeering in favor of measured logic, but he doesn't downplay the notion that a worldwide food crisis is imminent and that we had better fix things. Soon. - Mike Shea, Texas Monthly