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There's an ancient proverb that states, "When the winds of change are blowing, some build a wall and others build a windmill". This is a radical approach to capitalising on change for executives at all levels.
In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently and develop strategies that are executed in a successful way. This is partly down to the speed of change and also down to the mindset about change that is common amongst large and small companies. To them, change is seen as the enemy. This book proposes a role reversal and gives people a brand new methodology as a practical guide in how to use change as a fuelling mechanism to generate outstanding business success. We all accept that change is the only constant, yet the author believes there is a significant lack of insight into how to think and act in a way that capitalises on a constantly changing environment.
POWERED BY CHANGE requires leaders to adopt a more radical view about the way business is done. The Windmill is constructed using four blades: Purpose, People, Product and Process. Getting these four blades to work in harmony with one another leads to an empowered business that can use the winds of change to fuel business success. POWERED BY CHANGE is filled with examples and stories from around the world, including global corporates and start-up ventures, alongside colourful insights and above all, actionable steps to take to achieve competitive advantage. Key topics include change, innovation, leadership, strategy and futureproofing.
With a foreword by Alastair Stewart OBE, Newscaster, ITV
You have an absolute world class, unique talent combining vision, strategy and challenge which, based on your lovely sense of humour, is incredibly effective to open minds. Thank you. - Jesper Brodin, CEO, IKEA of Sweden
Jonathan MacDonald's book is not a predictive text of that next wave of change. It is an intellectual and analytical method for preparedness - a route map for those who will embrace change, peppered with illustrations of the painful lessons of those who resisted it. - Alastair Stewart OBE
Having Jonathan as a keynote speaker at our event turned out to be a recipe for success. He challenged, inspired and entertained the audience with his strong message, relevant industry examples and anecdotal quotes and stories. Jonathan's speaking style and message fitted in perfectly with the theme and atmosphere of the event. - Timo Dinkelman, Google