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  • Endeavour
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Backable: The surprising truth behind what makes people take a chance on you

Suneel Gupta, Carlye Adler

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Self-help & personal development

A groundbreaking book that boldly claims that the key to success in business is not talent, connections or ideas but the ability to persuade people to take a chance on potential.

'The most successful people aren't just brilliant . . . they're backable. This is the quality I look for most in leaders I recruit and entrepreneurs I fund - now I have a great name for it and a playbook for what it takes. Whether you want to get ahead inside a company or build a start-up from the ground up, this fascinating book is a must-read.'
- Reid Hoffman, co-founder of LinkedIn

No one ever makes it alone. What is it about certain people that makes us want to take a bet on them?

As it turns out, it's not what you think. Backability is not driven by having the best experience, the finest pedigree or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake, and rarely the result of good luck.

Drawing from his own business experience, countless interviews with some of tech's biggest innovators and compelling case studies of classic success stories such as Howard Schultz and Elon Musk, Gupta breaks down the qualities of backable people.

Backable pulls back the curtain on the elusive x-factor that some people just seem to have and offers concrete tools like crafting the right pitch and scaling the vision for a project. Anyone from aspiring entrepreneurs to start-up stars can master these skills and jumpstart their next big idea.

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