The new book from TED speaker and author of The Optimism Bias, Tali Sharot, THE INFLUENTIAL MIND challenges the wisdom of the crowd.
Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.
'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take
'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge
Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.
TALI SHAROT has a Ph.D. in psychology and neuroscience from New York University. She is currently the director of the Affective Brain Lab at University College London. Her research on optimism, memory and emotion has been featured in leading scholarly journals and media outlets, including Newsweek, the BBC, The Washington Post, The Boston Globe, The Wall Street Journal, Time, New Scientist, Nature, Science, and many others. Her website is www.theoptimismbias.com