A dazzling application of new economic theories to the world around us - by the author of THE UNDERCOVER ECONOMIST.
'Truly eye-opening... There is almost no situation that Harford cannot dissect with his sharp economist s tools...economics has never been this cool NEW STATESMAN
If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don t quite realise it. We are rational beings after all.
The chapter "Why is Your Boss Overpaid?" is in itself worth the price of this book - Sunday TELEGRAPH
This is no minor thesis . . . If you loved [The Tipping Point and Freakonomics] you'll love this - FINANCIAL TIMES
Tim Harford is a senior columnist for the Financial Times and the presenter of Radio 4's More or Less. He was the winner of the Bastiat Prize for economic journalism in 2006, and More or Less was commended for excellence in journalism by the Royal Statistical Society in 2010, 2011 and 2012. Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford. His other books include The Undercover Economist, The Logic of Life and Adapt.